How to get an iconic logo is easier than you think.
I have written an article about this in Medium, where I give you some examples that illustrate what I mean.
I have made logos for several Danish and English companies since 2005, and I love working on finding the best logo for a company - one that match the core of their business and make the connection to the consumer or clients.
A logo is basically just a graphic icon or name that represent the company and help them being recognized. It is part of their branding and marketing. That is the key to any good logo.
In the article I use Nike, Apple, and Lego to explain what I mean.
You can find the article here: An easy path to a great logo